Clockwork and Transactor: Benefit Your Insurance Business
Transactor is an end-to-end insurance software solution for brokers, MGAs and insurers. It supports every stage of the policy lifecycle, from inception (either online or via a call center) to claims and renewals. Thanks to the configurability of the software Transactor is capable of supporting any line of business, B2B and B2C, including standard and non-standard lines.
Clockwork is an easy text message API which lets your apps send and receive SMS. Usually you’d need a developer to integrate Clockwork with whichever system you’re using but Transactor has done all the hard work for you by integrating the SMS platform with Transactor’s back office database.
The integration allows Transactor clients to send text messages out to their customers automatically when a particular action takes place. Clients use this integration in a variety of ways and here’s some great ideas we’d like to share with you.
New policy confirmations
This means when a client signs up for a new insurance policy with you, Clockwork will automatically trigger a text to them. You can create your own content for these text messages and can also personalise them with names and policy details.
“Thank you for buying your insurance from [company], here are your policy details [insert link]”.
Notice of renewals
When a client’s policy is due to renew, Transactor can ask Clockwork to trigger a text message to the client. 98% of text messages are opened and most of these are read in under 5 seconds so you can be sure your client will read your notification almost immediately.
“Your insurance renewal is due in [number] days, visit [link] or call [number] to renew”.
Notice of adjustments
Send an automatic text message every time a client makes an adjustment to their policy. Add a link for them to view the changes in more detail or to access your contact details easily.
“You’ve added a new driver to your car insurance policy, for details click [link]”.
Notice of cancellations
Notify your customers of any cancellations via text message.
“Your policy number [number] has been cancelled, for details click [link]”.
General marketing and chase cycles
Transactor can also send marketing messages to your entire database or sections of your database to help with cross-selling and promoting any deals you may be running.
The integration allows Transactor to prefill all the data with information already stored on the client’s system, so it can really speed up automated processes and improve customer service by personalising your text messages. With 78% of consumers believing companies sending personalised communication are interested in building a good relationship and 61% being more likely to buy from these brands, personalisation is a very valuable feature.
By inserting a link, you will increase click through rates to your website. 50.3% of online traffic comes through a mobile device and 19% of SMS links are clicked compared with only 4.2% of email links.
You can now even set up email forwarding in your Clockwork account to allow responses from customers to be forwarded onto your email addresses. Not looking for responses? That’s fine too, just set your from field to a word such as your company name.
If you’d like to set up a Transactor account to integrate with your Clockwork account, contact Transactor directly.
As always, if you have any questions please get in touch